Updated December, 2024
This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from https://dfsouth.net/ (the "Site").

PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, such as your web browser, IP address, and cookies. Additionally, as you browse, we collect information about the pages or products viewed and how you interact with the Site, referred to as "Device Information."
We collect Device Information through technologies like cookies, log files, and web beacons. When you make a purchase, we collect Order Information, including your name, billing address, shipping address, payment information, email address, and phone number.
When we mention "Personal Information" in this Privacy Policy, we refer to both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?
We use Order Information to fulfill orders, process payments, arrange shipping, communicate with you, screen orders for potential risk or fraud, and provide information or advertising based on your preferences.
Device Information helps us screen for potential risk and fraud, optimize the Site, and understand how customers interact with it.
We share Personal Information with third parties to assist in using it as described above. Our service providers, such as Shopify and Google Analytics, have their privacy policies (Shopify, Google).
We may share Personal Information to comply with laws, respond to lawful requests, or protect our rights.
We use Personal Information for targeted advertising or marketing communications, including SMS marketing, and you can opt out through the Network Advertising Initiative or Digital Advertising Alliance.

SMS SENDING INFORMATION
By providing your phone number, you consent to receive SMS messages from DFSouth for order updates, promotions, and other marketing communications. Message frequency may vary. Standard messaging and data rates may apply.

DO NOT TRACK
We do not change our data practices in response to Do Not Track signals.

DATA RETENTION
We retain Order Information unless you request deletion.

MINORS
The Site is not intended for individuals under 18 for liquor product purchases.

CHANGES
We may update this privacy policy for operational, legal, or regulatory reasons.

CONTACT US
For more information or questions, contact us at mail: dfsouth.net